Consumer apps, conceived to scaled by autonomous agents.
Idion Labs operates an end-to-end agentic pipeline. It reads the market, writes the product, ships it to the App Store and Google Play, and runs its growth — with humans only at the points of highest leverage.
- Apps in the portfolio
- 13
- Live today
- 5
- Stages, one closed loop
- 4
Consumer software is becoming a manufacturing problem. We built the factory.
Venture studios have always been bottlenecked by people: every new company needs its own team to research, design, build, launch and grow it. Idion replaces that team with a system. Agents own each stage of a product’s life, and every stage writes back into shared memory — so the cost of the next app falls while the quality of the next decision rises.
One system, from market signal to scale.
Four stages, run by specialised agents and orchestrated as a single loop. The output of one product becomes the input of the next.
- 01
Conceive
Agents mine trends, store gaps and social signal, size each opportunity and write it up as a bet with a thesis, a target user and a kill criterion.
Trend analysis · Strategist · Bet scoring
- 02
Build
A product agent turns an approved bet into a native mobile app — design system, code, tests, store assets and per-product legal — in a leased, observable run.
Product agent · Design system · QA
- 03
Deploy
Builds are listed and submitted to the App Store and Google Play, with privacy policies, terms and support pages published automatically.
Release · Store listing · Legal publishing
- 04
Scale
A content engine scripts, produces and publishes short-form video and carousels while funnel metrics flow back to decide what to double down on — or retire.
Scriptwriter · Video & carousels · Funnel analytics
Every launch trains the next
The moat is the pipeline, not any single app.
Individual apps can be copied. A system that ships them end to end — and gets better with each one — cannot.
Closed data loop
Store metrics, content performance and user feedback feed straight back into what gets conceived next. Competitors see our apps; they don’t see the loop.
Full-stack ownership
Research, product, engineering, release and growth run on one system with one data model. No handoffs, no agencies, no context lost between teams.
Portfolio economics
The marginal cost of the next app trends toward compute. That changes how many shots on goal a studio can take — and how early it can kill the misses.
Compounding memory
A shared knowledge base captures every hook, format and funnel that worked. Each product starts from everything the portfolio has already learned.
Shipped by the pipeline
Each product went from signal to store through the same system — and each one is built to be genuinely useful to the people it’s for.
Scriptia
The digital space for publishers — sell your ebooks under your own brand and see how they’re read. Live today.
Padelco
An AI coach for padel players, built on the same product discipline as everything else we ship.
Voice Agents
AI phone agents that handle real conversations for real businesses, in beta today.
Speaklio
An AI public-speaking coach that makes you rehearse high-stakes moments out loud, in beta today.
Ipsimo
The recipe you saved is the recipe they actually cooked. Ipsimo saves recipes from the cooking posts you already scroll past, and every line it hands back shows where it came from.
Nixo
Straight answers about packaged food, before you put the box down. Nixo opens on the camera.
Provero
Know what to order before the waiter comes back.
Accento
Pick a situation, answer out loud, and get it back graded line by line, next to the sentence a native speaker would have used.
Nailio
Recruiter screens, behavioural rounds, technical questions and salary talks, rehearsed out loud with follow-ups that get harder when your answer is thin.
Bravo
Children do the written procedure the way school teaches it, digit by digit in columns. A wrong digit goes amber, clears, and can be retried. Nothing ever drops.
Hookio
The pattern you found might not work. Find out in ten rows, not ten evenings. Bring a crochet pattern you already have — photograph a page, import a PDF, share a screenshot from Pinterest or Safari.
Celindar
Tasks, calendars, reminders, and useful iPhone and iPad widgets, kept on your device.
Ourpot
One shared pot you both see live, fair splits settled in a tap, and a quick "is this OK?" before the big purchases. Free for couples.
Back the system, not a single bet.
We’re building the infrastructure layer for autonomous consumer software. If you invest where AI agents meet consumer, we’d like to walk you through the pipeline and the portfolio.
The studio you helped build keeps shipping.
Everyone who shaped the studio in its Scriptia Labs days is part of what Idion is now. Follow the portfolio, send us an idea, or come build the next stage with us.
See how an app gets made without a team.
A stage-by-stage look at the agents, the human checkpoints and the feedback loop behind every Idion product.